MBA Marketing Management

Introduction

Master of Business Administration (MBA) Marketing course aims to provide students with a well-balanced, practical, and industry-connected marketing education. It is a two-year full-time course intended to give a strong foundation in management concepts during the first year and coursework in specialist marketing during the second year.

The curriculum is developed with the aim of developing strategic thinking, decision-making, and marketing principle understanding. The first year provides exposure to key business management streams such as Finance, Human Resources, IT, and Operations and the second year offers specialised courses in marketing so that students can learn about consumer behaviour, digital marketing, branding, and market research.

MBA Marketing students engage with real-life scenarios through live case studies, field projects, and industry interactions.

This experiential learning enhances their problem-solving skills and prepares them to navigate the dynamic marketing landscape. Group projects, role-playing, and simulations offer other channels for building managerial competence and decision-making ability.

USPs:

• Comprehensive curriculum covering digital marketing, branding, consumer behavior, and market research.
• Real-world marketing campaigns, case studies, and group projects.
• Opportunities to interact with marketing experts and industry leaders.
• Specialized courses in social media, e-commerce, and strategic marketing.

MBA Human Resource Management Program Outcomes

Upon successful completion of the program, the students will be awarded:

• Soft Skills Development: Develop in-depth skills, enhance your ability to adapt, and be fully prepared for critical assessments such as final presentations or interviews.
• Practical Project Experience: Undertake projects like selling financial services, allowing you to apply marketing measures in real-world scenarios.
• B2B Market Knowledge: Acquire in-depth knowledge of B2B markets and business forecasting, key fields for any marketing professional.
• Capstone Project: Work on a comprehensive Capstone project that integrates learning across disciplines, offering a practical culmination of your MBA experience.

MBA Marketing Program Highlights and Benefits

Here are the highlights and benefits of the MBA Marketing program of JU Jaipur -

• Gain an advantage in the job market with the experience acquired in two subjects at a time.
• Learn through projects, master classes, and internships with industry gurus.
• Learn technical skills with add-on courses.
• Discover multiple career options for a competitive edge.
• Gain learning from highly qualified faculty, comprising top executives from leading organizations with experience, management expertise, and leadership abilities.
• Participate in clubs to go beyond academics (Finance, Marketing, Human Resources, CSR, Startup Club).
• Provide industry exposure through research projects, live projects, and internships.
• Create entrepreneurial activities withan in-house Incubation Centre.
• Provide intense pre-placement training for career preparedness.

MBA Marketing Program Structure/Syllabus

The six-semester course has a combination of theoretical and practical subjects. Below is a brief description of the MBA Marketing syllabus:

Year	Semester	Paper	Type
Year 1	Semester 1	Management Concepts & Organization Behavior	Core
		Marketing Management	Core
		Quantitative Technique	Core
		Managerial Economics	Core
		Business Environment	Core
		Financial Reporting, Statements, and Analysis	SEC
	Semester 2	Corporate Finance	Core
		Management Information System	Core
		Operations Management	Core
		Business Research	Core
		Human Resource Management	Core
		Banking & Insurance	SEC
Year 2	Semester 3	Strategic Management & Governance	Core
		Minor Project	Core
		Electives (3 for major, 2 for minor)	Elective
	Semester 4	Project Management	Core
		Major Project	Core
		Comprehensive Viva	Core
		Electives (2 for major, 1 for minor)	Elective

MBA Marketing Specialization:

Subject Code	Subject	Core/Elective
MBAMKT303	Retail & Distribution Management	Elective
MBAMKT304	Marketing of Services	Elective
MBAMKT305	Consumer Behavior	Elective
MBAMKT404	Integrated Marketing Communication	Elective
MBAMKT405	Digital and Social Media Marketing	Elective

Programme Eligibility

Here are the given MBA marketing eligibility criteria that need to be fulfilled by the candidate appropriately to achieve admission in the MBA Marketing program:

• The applicants must have a graduate degree with 50% marks or more.
• Shortlisted applicants by the university will be required to sit for one of the following entrance tests: Management Aptitude Test, Common Admission Test, Common Management Admission Test, or Jagannath University Entrance Examination. It will be followed by a Group Discussion and Personal Interview.

Fee Structure and Scholarship

The MBA Marketing course fee structure is moderate, with multiple scholarships for meritorious students.

MBA Marketing Course Fee Structure:

• The fee per semester is INR 99,500/-
• The tuition fee is approximately ₹84,500/- per semester.

MBA Marketing Scholarships Available are:

• Merit-Based Scholarships: For meritorious students.
• Scholarship for SC/ST/OBC/PWD Students: Students have to submit their scholarship forms in February every year.
• Government Scholarship: Government of India, National Scholarship Portal (NSP).
• Female Scholarships: To motivate more girls to pursue an MBA Marketing course and attain gender equality.

Admission Process - How to Apply

The MBA Marketing admission process has the following steps -

1. Fill in the application form and submit the application fee of Rs. 650.
2. Submit the score you obtained in the MAT/CAT/ CMAT/JUEE/CUET(PG) examination
3. Appear for the Group Discussion and Personal Interview if called for at a designated venue by the university.
4. Visit the campus, if asked for.
5. Receive your letter of admission.
6. Pay the admission fee and receive your letter of enrollment.
7. Join your semester.

Career Opportunities/Potential Job Roles

The MBA Marketing career scope is excellent. Jobs after MBA marketing are offered by companies in the following roles:

1. Brand Manager
2. Business Analyst
3. Marketing Manager
4. Portfolio Manager
5. Human Resource Analyst
6. Recruitment Manager
7. Financial Consultant
8. Manager Investor Relationship
9. Customer Relationship Manager
10. Digital Marketing Manager
11. Sales Manager
12. Business Operation Manager etc.

Hiring Partners

Following is the list of the top recruiters who hire MBA holders

Amazon	Microsoft
Apple	Morgan Stanley
BCG (Boston Consulting Group)	Tata Consultancy Services (TCS)
Deloitte	Reliance
JP Morgan	Cognizant
ICICI Bank	Wipro

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