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Admission 2025 - 2026

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MBA - Marketing

MBA Marketing Management

About the MBA Marketing Program

The Marketing specialization develops expertise in consumer behavior, branding, digital marketing, and strategic marketing management. Students gain insights into market research, advertising, and sales strategies, preparing them to lead in diverse marketing roles across industries.

USPs

  • Comprehensive curriculum covering digital marketing, branding, consumer behavior, and market research.
  • Real-world marketing campaigns, case studies, and group projects.
  • Opportunities to interact with marketing experts and industry leaders.
  • Specialized courses in social media, e-commerce, and strategic marketing.

MBA Marketing Program Highlights and Benefits

Here are the highlights and benefits of the MBA Marketing program of JU Jaipur -

  • Gain an advantage in the job market with the experience acquired in two subjects at a time.
  • Learn through projects, master classes, and internships with industry gurus.
  • Learn technical skills with add-on courses.
  • Discover multiple career options for a competitive edge.
  • Gain learning from highly qualified faculty, comprising top executives from leading organizations with experience, management expertise, and leadership abilities.
  • Participate in clubs to go beyond academics (Finance, Marketing, Human Resources, CSR, Startup Club).
  • Provide industry exposure through research projects, live projects, and internships.
  • Create entrepreneurial activities withan in-house Incubation Centre.
  • Provide intense pre-placement training for career preparedness.

MBA Marketing Program Structure/Syllabus

The six-semester course has a combination of theoretical and practical subjects. Below is a brief description of the MBA Marketing syllabus:

Semester-3 & 4
Code No. Paper Type
MBAMKT 304 Retail & Distribution Management Elective
MBAMKT 305 Marketing of Services Elective
MBAMKT 306 Consumer Behavior Elective
MBAMKT 307 Product & Brand Management Elective
MBAMKT 308 Customer Relationship Management Elective
MBAMKT 402 Integrated Marketing Communication Elective
MBAMKT 403 Digital and Social Media Marketing Elective
MBAMKT 404 International Marketing Management Elective

Career Opportunities/Potential Job Roles

The MBA Marketing career scope is excellent. Jobs after MBA Marketing are offered by companies in the following roles:

  1. Brand Manager
  2. Business Analyst
  3. Marketing Manager
  4. Portfolio Manager
  5. Human Resource Analyst
  6. Recruitment Manager
  7. Financial Consultant
  8. Manager Investor Relationship
  9. Customer Relationship Manager
  10. Digital Marketing Manager
  11. Sales Manager
  12. Business Operation Manager etc.

Hiring Partners

Following is the list of the top recruiters who hire MBA holders

Amazon Microsoft
Apple Morgan Stanley
BCG (Boston Consulting Group) Tata Consultancy Services (TCS)
Deloitte Reliance
JP Morgan Cognizant
ICICI Bank Wipro

FAQs

The average annual fee of the MBA Marketing program is approximately ₹99,500. This comprises a number of charges such as facility charges, infrastructure charges, lab charges, and examination charges.

Yes, JU Jaipur offers various scholarships including merit scholarships, SC, ST, OBC, PWD scholarships, government scholarships through the National Scholarship Portal (NSP), and female scholarships so that more girls are encouraged to participate in the program.

MBA Marketing students can choose various career roles like Brand Manager, Digital Marketing Manager, Business Analyst, Marketing Manager, Customer Relationship Manager, Sales Manager, etc.

JU Jaipur’s MBA Marketing programme is a two-year full-time course. The first year focuses on fundamental business management concepts, while the second year specialises in marketing.

 

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