MBA (Marketing)
MBA Marketing Management
Introduction
The Marketing specialization develops expertise in consumer behavior, branding, digital marketing, and strategic marketing management. Students gain insights into market research, advertising, and sales strategies, preparing them to lead in diverse marketing roles across industries.
USPs:
- Comprehensive curriculum covering digital marketing, branding, consumer behavior, and market research.
- Real-world marketing campaigns, case studies, and group projects.
- Opportunities to interact with marketing experts and industry leaders.
- Specialized courses in social media, e-commerce, and strategic marketing.
MBA Marketing Program Highlights and Benefits
Here are the highlights and benefits of the MBA Marketing program of JU Jaipur -
- Gain an advantage in the job market with the experience acquired in two subjects at a time.
- Learn through projects, master classes, and internships with industry gurus.
- Learn technical skills with add-on courses.
- Discover multiple career options for a competitive edge.
- Gain learning from highly qualified faculty, comprising top executives from leading organizations with experience, management expertise, and leadership abilities.
- Participate in clubs to go beyond academics (Finance, Marketing, Human Resources, CSR, Startup Club).
- Provide industry exposure through research projects, live projects, and internships.
- Create entrepreneurial activities withan in-house Incubation Centre.
- Provide intense pre-placement training for career preparedness.
MBA Marketing Specialization:
Semester-3 & 4 |
||
|---|---|---|
| Code No. | Paper | Type |
| MBAMKT 304 | Retail & Distribution Management | Elective |
| MBAMKT 305 | Marketing of Services | Elective |
| MBAMKT 306 | Consumer Behavior | Elective |
| MBAMKT 307 | Product & Brand Management | Elective |
| MBAMKT 308 | Customer Relationship Management | Elective |
| MBAMKT 402 | Integrated Marketing Communication | Elective |
| MBAMKT 403 | Digital and Social Media Marketing | Elective |
| MBAMKT 404 | International Marketing Management | Elective |
Career Opportunities/Potential Job Roles
The MBA Marketing career scope is excellent. Jobs after MBA marketing are offered by companies in the following roles:
- Brand Manager
- Business Analyst
- Marketing Manager
- Portfolio Manager
- Human Resource Analyst
- Recruitment Manager
- Financial Consultant
- Manager Investor Relationship
- Customer Relationship Manager
- Digital Marketing Manager
- Sales Manager
- Business Operation Manager etc.
Hiring Partners
Following is the list of the top recruiters who hire MBA holders
| Amazon | Microsoft |
| Apple | Morgan Stanley |
| BCG (Boston Consulting Group) | Tata Consultancy Services (TCS) |
| Deloitte | Reliance |
| JP Morgan | Cognizant |
| ICICI Bank | Wipro |
FAQs
The average annual fee of the MBA Marketing program is approximately ₹99,500. This comprises a number of charges such as facility charges, infrastructure charges, lab charges, and examination charges.
Yes, JU Jaipur offers various scholarships including merit scholarships, SC, ST, OBC, PWD scholarships, government scholarships through the National Scholarship Portal (NSP), and female scholarships so that more girls are encouraged to participate in the program.
MBA Marketing students can choose various career roles like Brand Manager, Digital Marketing Manager, Business Analyst, Marketing Manager, Customer Relationship Manager, Sales Manager, etc.
JU Jaipur’s MBA Marketing programme is a two-year full-time course. The first year focuses on fundamental business management concepts, while the second year specialises in marketing.