Business Model Canvas – An Experiential Learning Approach
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Business Model Canvas – An Experiential Learning Approach


Duration : | 3 Hours |
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Participants : | 52 (Faculty and Students) |
Venue : | E-201, Jagannath University Jaipur |
Conducted By : | Dr. Amit Kumar Saraf |
Workshop Objective
The primary objective of the workshop was to introduce students and faculty to the concept of the Business Model Canvas (BMC) and to engage them in an experiential activity that fosters entrepreneurial thinking, strategic planning, and value creation in agriculture and related sectors.
The workshop resulted in a clear understanding of structuring business ideas using the Business Model Canvas (BMC) framework, providing participants with hands-on experience in developing agricultural business models. It fostered an entrepreneurial mindset among students, enhanced collaboration between faculty and students, and prepared participants for business plan competitions and startup incubation programs.