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Bachelor of Design in User Experience (B.Des-UX)



4-Year Bachelor of Design in User Experience (UX) program teaches how to design digital products that provide relevant user experiences. It is about understanding the needs of the users, creating a product roadmap based on these needs and then implementing the principles of UX design so that you get easy to use, simple product.



The day-to-day business operations of companies’ across the globe have changed with advancement of technology and rapid digitalization. ‘Design’ of digital product influences business decisions and that’s the primary reason of need of ‘UX Designers’ in industry. Our program in User Experience Design has been devised and designed by UX Industry professionals considering the needs of the job market.



ImaginXP is India’s leading UX design and design thinking organisation that has trained and certified 15000+ professionals in this field. With 11+ industry partnered centres across the country, ImaginXP trains leading corporates like nVidia, ITC, KPIT, Toshiba Mitsubishi and more. The courses that run at ImaginXP are approved by leading state governments and the organisation is also the knowledge partner with NASSCOM and Facebook in its initiative of Design4India. With a total of 95+ faculty and collaboration for faculty exchange from leading universities in UX design like CIID – Copenhagen, ImaginXP is bringing quality design thinking and UX design education to India.

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Due to the growing digitalization of products and services, companies in a large number of industry segments are striving to improve the customer experience. As a result, there is wide plethora of jobs available for UX designers in industry segments like Financial Services, Banking, Insurance, Media, Education, Hospitality etc. Further, the lack of credible UX courses has ensured that there aren’t enough UX designers. This disparity is an advantage to students learning UX design and design thinking. Given the practical nature of the program, the students will be ready to solve real-life problems and will be valuable assets to the industry segment they choose. Our University graduates are offered excellent placement assistance, with this program, and can explore various career paths as:


·         User Researcher

·         Information Architect

·         Wireframe Expert

·         Interaction Designer

·         Information Visualization

·         Visual Designer

·         Design Manager

·         Usability Analyst

·         Automotive UX Designer

·         Chat UI Designer

·         Voice UI Designer

·         Haptic UI Designer





·         Amazon

·         Netflix

·         Deloitte

·         HP

·         Intel

·         Flipkart

·         Virtusa

·         Make My Trip

·         KPMG

·         Infosys

·         Google

·         HCL

·         Tech Mahindra

·         Wipro


Course Duration

4 Years

Course Eligibility

10+2 with 50%(in any stream)

Selection Procedure

JUEE &Interview

Course Highlights

  • Bachelor of Design in User Experience program includes valuable industry experience through projects, assignments and industry internships.
  • Its taught by the best in-house faculty, accompanied with guest faculty from industry with expertise in UX.
  • The program offers excellent placement assistance therefore, students looking for well-paying jobs in numerous fields can opt for this program.