University Grants Commission (UGC) has launched a scheme on skills development based higher education as part of college/university education, leading to Bachelors in Journalism & Media Management degree with multiple exits such as Certificate Diploma/Advanced Diploma under NSQF. This would enable the graduates completing BAJMC degree to make a meaningful participation in accelerating India's economy by gaining appropriate employment, becoming entrepreneurs and creating appropriate knowledge.
Jagan Nath University has a strong commitment to high quality teaching and research for comprehensive management education to enhance the professional competence of the students having in depth knowledge and innovative approach. The University offers Bachelors in Journalism & Media Management to the eligible students who are interested in pursuing career in journalism and mass communication. This programme has been so designed that it provides practical knowledge along with academics to the students so that they develop skills in the fields of audio visual operation, broadcasting, Print Media, Public Relations & advertising. Special attention is given to divide the programme into academics, practicals, industrial visits and internship to shape the holistic personality of the student in the media profession.
The Bachelors in Journalism & Media Management includes pedagogical components for enhanced learning in the field of mass communication :