Bachelor of Mass Communication

Course Objective

Mass Communication is a term used to describe the study of various means of media by which information can be communicated to large segments of audience all at once. The mass media includes newspapers, magazines, cinematography, radio, television, etc. The graduates and Post Graduates of Mass Communication programmes work in a variety of fields in news media and publishing, public relations and research institutes. In the globalized world, people have awaken to the call of media and this fact has led to major social developments in the society and in the sector of Mass Communication studies. This has in turn led to the establishment of various media houses- be it newspaper agencies or TV channels or advertising firms, etc. Initially, common people were not very bothered about what the media was doing and media was strictly restricted to the government and the business houses. But today, every common mans problem and their demand of justice is constantly reflected through the platform of media and there is hardly any section of the society or any issues that are not taken up by the media.

Course Curriculum 

Mass Communication programme: Distinct Edge

Media stands as an attractive career prospect to the youth of today. We have introduced this programme, so that an individual can become familiar to mass Communication and also become aware of what Mass Communication has to offer him in terms of career. In the era of communication revolution, a good education in Mass Media will catapult ones career. A pioneering force in journalism education the Faculty of Mass Communication, Jagan Nath University is now a renowned centre for the study of mass media. What makes the school such a dynamic place, we believe, is a unique blend of latest and updated course curriculum with up to date lab equipments. Faculty of wide academic experience and extensive media exposure are the assets of our school.

Programme Highlights

• Video Studio: The video studio is equipped with latest cameras, light and editing stations to cater to the various requirements of the course - anchoring, shooting, interview, production of films etc. Editing room is equipped with latest Editing softwares.
• Audio Studio: The department has well equipped audio studio with latest and advanced editing software. The studio enables the students to record and produce different goners of audio programs.
• Still Photography Lab: This lab gives an opportunity to the students to click and develop photographs by using different developing techniques.
• Communication-cum-D&G Lab: A Communication and D&G lab has been established to facilitate students to undertake different exercises related to the course.
• Hi-tech class rooms: Modern teaching tools like Computers with Plasma monitors, OHPs are used extensively inside the class rooms to make the teaching more interesting and interactive.

Student's Activity

• In-house publications: The school will bring out a news letter reflecting the intellectual and creative expressions of the students.
• Movie club: A unique movie club will be there to apprise the students the art of movie making and its changing trends, where we will screen and appreciate movies of different genres keeping in mind the different aspects of film making. A committee of students will manage the activities of movie club under the supervision of skilled faculty
• Extra curricular activities: We firmly believe that a mass communicator has to be a jack of all trades! The perfect blend of academics and extra-curricular activities is what we encourage and try to instill in them. We will regularly organize social activities from time to time.
• Community Service: A journalist serves to/for the community. The department will regularly organizes various camps, workshops to help students get a first-hand exposure of the local community and learn the art of dealing with them.

Student's Guidance Cell

As a unique feature of our school we are going to establish student's guidance cell, that we will pay personal attention to the students. The guidance will be given by the class councilors and subject teachers. We believe, at the under-graduate level students are like wet clay and they need constant guidance and support to shape their personality to face the demand of a challenging carrier.

Personality Development Programmes

In order to develop a perfect media personality, we give special emphasis on this program and groom students accordingly.

Programme of Study & Fee Structure:

Eligibility and Selection Procedure

10 + 2 with minimum of 50% marks in aggregate.

The students will be admitted on the basis of their performance in University Joint Entrance Test (UJET-2010) and personal Interview.